José “Pepe” Vidal Royo, Co-founder, Jeanologia, passed away on November 30, at the age of 85.
The Spanish businessman started his career with the family business Tejidos Royo. He was the architect for the international expansion of the company and transformed it into a key denim player worldwide.
He co-founded Jeanologia in 1994, Royo alongwith his nephew Enrique Silla. This started a relevant movement in the fashion industry aimed at making denim manufacturing more responsible and sustainable.
In the ’90s, Royo, together with the Japanese Omori San, became an active promoter of Tencel, the fiber that revolutionized denim shirting and introduced the soft jean concept.
His continuous concern for the planet and the people led him to create the “Amigos de Rimquieta” Foundation in Burkina Faso, an organization dedicated to improving the quality of life in one of the poorest areas on the planet.
He also built wells and set up handlooms and traditional dyeing with natural indigo in Africa.