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India Tex Trend Fair to take the phygital route


To be held on September 1 and 2, 2020 in Tokyo, Japan, the India Tex Trend Fair will be a phygital event as Indian apparel exports will be able to send 150 samples for display in a 6 sq. mt. booth at the venue. Organized by Japan India Industry Promotion Association (JIIPA), the fair will have booths without walls in compliance with COVID-19 requirements. Buyers will be able to visit each booth which will have an interpreter besides an IPAD/laptop setup.

Meetings between exhibitors and buyers will be conducted virtually. These will be prefixed and buyers will be verified to ensure the quality of business generated through this event. Buyers to the fair will include manufacturers, wholesalers, trading companies, importers, select and specialist shops, department stores, volume and online retailers, etc.