Europe‘s leading curated shopping service Germany-based Outfittery has raised $22 million funding with backing from New York-based VC firm Octopus Ventures and U-Start Club, an Italian group which includes world renowned fashion families. The company wants to use the fresh capital to expand its leadership position within the European curated shopping market and also improve customer experience. Existing investors Northzone Capital, Highland Europe, Holtzbrinck Ventures and Mangrove Capital Partners have also joined the round.

Founded with the aim of revolutionising shopping experience for men in a world where clients are faced with too many options, Outfittery aims to create an individual and hassle-free shopping experience that is fun. The shopping service uses a combination of personal advice through stylists and technology in order to offer an individual service to every client. The new funds will mainly be invested in developing the products of the company and would be used for further growth.

As pioneers in curated shopping market, Outfittery, which was founded by Anna Alex and Julia Boesch in 2012, has now established itself with 400,000 clients in eight countries and is the market leader within curated shopping. The company will continue to pursue its vision of revolutionising the shopping experience for men with a combination of individual style advice, top service and the convenience of online shopping.

Outfittery makes it easier for men to shop for fashion online. Customers simply answer a few questions about their clothing style and sizes. The company’s stylists then personally contact them and put together individual outfits which are conveniently shipped to their homes. The customers keep whatever they like and send back the rest. Outfittery offers this innovative service free of charge. The company is currently active in Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg, Sweden and Denmark.