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Gap launches new Rewards Program

  

Gap has launched a new integrated Rewards Program across the US and Puerto Rico. Called ‘One Membership. Four Brands’, the new program will simplify and streamline how members can earn and redeem their rewards within Gap’s four brands by combining the previous credit card and loyalty programs under Navyist Rewards, Gap Good Rewards, Banana Republic Rewards and Athleta Rewards.

The new program will make it easier for both card members and rewards members to earn points, enable them to redeem their rewards faster and create opportunities to give back by donating to one of our five charitable funds. Rewards members receive special perks, bonuses, and brand exclusive benefits when they join. As a part of the program, members can shop across all four brands and no matter which brand they enrolled in or how they spend, all of their points will be in one place.

The enhanced program will allow cardmembers to earn 5 points for every $1 spent across our family of brands and Rewards members to earn 1 point for every $1 spent. Members will be able to redeem rewards in $1 (or 100 point) increments, rather than 500 point increments as in the old program, allowing for faster accumulation of rewards and quicker redemption.

Another key feature of the program is the Do Good component, which gives customers the ability to give back by donating their points to one of five funds that support the brand and company’s core values Gap, Inc. has committed to match up to $1 million in member donations to these causes, amplifying the impact of the five Do Good funds.

 
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