In addition to large-scale contributions to COVID-19 relief organisations, Gucci and H&M are now donating their social media accounts to the World Health Organisation in need of bigger, more influential platforms with larger reach.
Dazed reports the World Health Organisation (WHO) will take over Gucci’s Instagram — which boasts 40 million followers — as well as the brand’s other social media channels. During the takeover, WHO will share official public service information, including methods for protecting the health, safety, and well-being of global communities.
Similarly, H&M freed up its accounts for any organisation looking to utilise its global social media reach of 120 million people. The brand has 35.1 million followers on Instagram, 8.3 million followers on Twitter account, and more on each country’s individual platforms.
Earlier, Kering Group, the parent company to Gucci, Balenciaga, and Saint Laurent, announced plans to purchase and donate three million surgical-grade face masks from a CDC-approved manufacturer in China. Kering’s donation will go directly to the French health service. Gucci, on its own, will temporarily halt production on fashion to instead produce one million face masks and 55,000 medical gowns for hospitals around its home country of Italy. The Milan-based label also announced a donation of 2 million euros to help fight the effects of COVID-19.
