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F&F uses upgraded Lycra for contour jeans

F&F will incorporate Lycra T400 fiber with EcoMade technology into the F&F Contour Jean Range with Lycra Beauty fabric. This will make the range not only F&F’s most popular but also one of the brand’s most sustainable jeans offerings. The F&F Contour Jean with Lycra Beauty fabric was launched three years ago and became F&F’s best-selling jeans range. The high-performance fabric ensured that the product delivered on its promise to comfortably shape the wearer’s curves with no sagging or bagging. Now, with the upgrade to Lycra T400 fiber with EcoMade technology, the jeans will maintain all its previous features and good value-for-money offering while providing customers with a more sustainable option.

Lycra T400 fiber with EcoMade technology is made from a combination of recycled materials, such as PET bottles and renewable plant-based materials. The original Lycra T400 fiber is the building block for the brand’s popular Lycra dualFX technology – a small percentage of this fiber gives the performance-enhancing results. Lycra T400 fiber with EcoMade technology offers the same benefits of lasting comfort, fit and performance as the original, but with the value-added offer of sustainability.

Since introducing Lycra Beauty technology into its jeans, F&F’s denim business has grown by 40 per cent.

 
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