Everlane plans to use only certified organic cotton by 2023. Two years back, Everlane began sourcing ethical cotton from Madhya Pradesh. Now the brand will up its use of the region’s cotton, which is certified organic. The new commitment will begin with organic cotton T-shirts--a homage to the brand’s debut T-shirt launched in 2011.
US-based Everlane, is known for its ethical brand promise -- including its radical transparency policy regarding the pricing and sourcing of its products. Everlane, launched in 2011, has a revolutionary message about material and supply chain traceability. The organization works with brands and manufacturers to improve operations throughout their supply chains. The brand has mindful of its impact on the environment through the materials and processes it uses. Previous environmental efforts include: a pledge in 2018 to eliminate all virgin plastic from its supply chain by 2021; launch of an eco-friendly footwear line in 2019, et al. All silk produced by Everlane will be dyed and washed with 100 per cent recycled water and 100 per cent renewable energy by 2022.
Cotton farming uses more toxic pesticides per acre than any other crop worldwide, damaging local groundwater, streams and rivers and endangering local people and wildlife.
