The Danish Technological Institute (DTI) has rallied brands, manufacturers, academics and recycling experts from across the country to execute project ReSuit that aims to develop more circular solutions and influence sustainable consumer shopping habits. ‘ReSuit’ brings together brands like Bestseller, Aarhus University and the consumer behaviour specialist Naboskab with funds worth $2 million allocated by Innovation Fund Denmark.
The consortium will address the designing out of waste and nurturing promising recycling solutions. Simultaneously, consumer behavior specialist Naboskab is expected to map out a plan for better engaging consumers on the need for greater sustainability, in a bid to suppress the vast quantities of waste that’s currently being landfilled.
Anders Lindhardt, DTI says, Polyester accounts for half of all clothes fibers in the world. The consortium will develop technology based on chemical recycling to recycle the polyester materials so that they can return to the textile industry. By next year, Denmark will start sorting clothes separately, and by 2025 the rest of the EU will follow.