Despite facing extraordinary challenges in fiscal year 2020, Levi Strauss & Co kept its focus on operating with a direct-to-consumer first mindset, diversifying its portfolio by driving outsized growth in under-penetrated areas and digitally transforming our business.

Since its inception 168 years ago, Levi Strauss & Co weathered many storms including wars, economic recessions, natural disasters, and the second major global pandemic. From the start of the pandemic, its teams acted quickly to protect its employees, consumers and business, all while positioning ourselves to meet the accelerated changes that will shape the next decade.

Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in May 1853 when German immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Although the corporation is registered in Delaware, the company's corporate headquarters is located in Levi's Plaza in San Francisco.