The newly released report ‘Nature of Fashion by the Biomimicry Institute’ notes many apparel and beauty brands like Adidas and Genusee are using recycled plastics to make their products. In 2020, Adidas plans to produce a record 15 to 20 million pairs of shoes made with plastic waste in partnership with Parley for the Oceans. The brand will also make 50 per cent of its polyester from recycled plastic this year.
Similarly, eyewear brand GlassesUSA.com recently launched its SeaClean collection made from upcycled plastic bottles. Another eyewear brand Genusee has also starting making eyewear from recycled plastic. A report titled Waste & Opportunity 2020 by Plastic Free July shows that though the production of plastic is set to quadruple by 2050, only 13 per cent is recycled in the US, which greatly contributes to climate change. The report predicts green house gas emissions from plastic to reach 13 per cent of the earth’s entire remaining carbon budget by 2050.