Birla Cellulose has achieved a breakthrough in manufacturing viscose fiber using pre-consumer cotton fabric waste. This new line of viscose is already being adopted and available for sale to brands and retailers. This innovation has been done through in-house R&D and uses a minimum of 20 per cent pre-consumer industrial fabric waste. Fabrics from the fiber offer excellent attributes similar to virgin fiber. The business will work on further developing products made with more than 50 per cent industrial fabric waste as well as post-consumer clothing as inputs in 2020.

Birla Cellulose, a part of Aditya Birla is a global leader in manmade cellulose fiber. Birla Cellulose has been in active collaboration with brands, technology providers and textile chain actors to integrate and enhance value. Going forward, Birla Cellulose will intensify and strengthen its specialty portfolio towards value-added green textile solutions. The launch of recycled viscose fiber is part of its commitment for circularity and sustainable practices. The company is also working on developing fibers using post-consumer clothing as inputs in collaboration with technology providers and brands. Birla Cellulose aims at reducing its water intensity by 50 per cent. This will be achieved by the application of new technologies based on the principles of reduce, reuse, recycle.