The Billion Dollar Collection, launched by non-profit H&M Foundation, presents ten sustainable start-ups with the potential to make a positive impact on the fashion industry.
Showcased as garments in a virtual fashion collection, each start-up features a price tag reflecting the estimated support each company believes they need to achieve scale for their disruptive innovations.
It has been estimated that billions of dollars are needed to change the fashion industry and the virtual Billion Dollar Collection highlights ten previous Global Change Award winners with potential to create multi-dimensional value with the industry’s support.
The ten innovations selected for the edgy collection of evolved casual classics come from across the globe and encompass elements from materials to traceability. The collection – characterized by asymmetrical details, trinket-like finishing, non-standard colours and bold volumes – has been exclusively created in computer-generated imagery by Mackevision, part of Accenture Interactive. Using the latest CGI character design technology, Mackevision created a unique digital avatar from scratch, which brings the textures and intricate details of the collection to life through movement. If the fashion industry and its communities, embrace these 10 disruptive innovations, this collection could become reality and be produced at scale.