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Avatar red carpet showcases Tencel


Tencel and RCGD Global have collaborated in spotlighting eco-conscious red carpet looks at the world premieres of the film Avatar in London and Los Angeles.

Tencel is Lenzing’s flagship textile brand. Tencel branded lyocell fibers and Tencel Luxelyocell filament featured in bespoke looks and styling items by Tyler Ellis, Huntsman and Vivienne Westwood, worn by Zoe Saldaña, Henry Cavill and Hollywood power couple Suzy Amis Cameron and James Cameron.

RCGD Global and Tencel showcase occasionwear using materials made of cellulose-based botanic materials or recycled materials to drive circular economy in fashion. To qualify as an RCGD Global eco-conscious garment, each piece must be made from sustainable materials - including organic, recycled or repurposed fibers. For Tencel, red carpets further promote the adoption of sustainable materials in luxury fashion and beyond since red carpet events not only reach a wider audience, they are also great platforms to demonstrate that fashion can be sustainable.

Through leading by example, Tencel and RCGD together hope to propel the fashion and textile industry towards a more sustainable and circular future. Avatar: The Way of Water carries an important sustainable message and Tencel and RCGD wanted to shine a light on fabric innovations and showcase eco-conscious fashion in a way that mirrors the film’s core theme.


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