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Asics joins Bluesign program

Asics has become Bluesign’s first Japanese partner for responsible chemical management. The sportswear brand joins 500 companies worldwide that are using Bluesign framework to eliminate potentially harmful substances from manufacturing in the production of textiles.

Asics intends to use Bluesign assessment tools for chemical management throughout its supply chain. The brand will use Bluefinder, which acts as a database for suppliers showing chemicals that have received Bluesign approval after a series of risk tests. The company says it will also use Blueguide which supports brands in their selection of materials as it highlights Bluesign approved fabrics, accessories and trims.

Partnering Bluesign offers Asics the opportunity to shift focus from restricting hazardous chemicals to providing insight into positive chemicals that its suppliers can use. Asics has sustainability targets that include expanding its supply chain management scope to include Tier II suppliers by 2020, which the company says Bluesign will contribute to.

Year 2016 was a special one for the ASICS group. This was the year it kicked off its new five-year ASICS growth plan, embarking on an ambitious new set of sustainability targets towards 2020. Last fiscal, ASICS Europe launched a centralized review of energy procurement and updated its electricity contracts.