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Adidas Originals and Prada debut into the metaverse

  

Adidas Originals and Prada are debuting into the metaverse with a new project called the Adidas for Prada Re-Nylon collection. As per a Spin Off report, the new Adidas for Prada collection will be executed in collaboration with NFT and feature user-generated and creator-owned art. The project will bring together participants across fashion, design and crypto to co-create a large-scale digital artwork inspired by the physical Prada Re-Nylon collection, a collection made with Econyl, a fiber made with recyled nylon.

The Metaverse-NFT project will be open with anonmymized photographs from audiences of Adidas and Prada. The project will mint 3,000 community-sourced artworks as NFTs and compile them as tiles in a single mass-patchwork NFT designed by creative coder and digital artist, Zach Lieberman. The new project will involve participants in the Adidas for Prada Re-Source NFT project for free, and contributors will maintain full ownership rights over their individual NFT tiles.

Adidas Originals and Prada will leverage NFTs and Web3 technology to reward participation in a new kind of collective rooted in ownership, authenticity and community.

 
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