The fourteenth edition of Maredamare will be held at the Fortezza da Basso up in Florence from July 24 to 26.
The event will have 50 per cent foreign exhibitors. MAREDAMARE has recently been recognized as an international fair and a European and world reference in the beachwear sector. It has activated important collaborations for the promotion. First of all with ICE (Agency for the promotion abroad and the internationalization of Italian companies) which will promote the fair and the italians exhibitors to international buyers; with ICEX (a public corporation at the national level whose mission involves promoting the internationalisation of Spanish companies and attracting foreign investment to Spain).
ICEX, together with the Economic and Commercial Office of Spain in Milan, will coordinate the participation of a selection of Spanish companies and will be present in fair with a dedicated area. Also ABIT (Brazilian Textile and Apparel Industry Association) encouraged the presence in Fair of a selection of Brazilian companies. This is proof of the interest and trust given to the event which, even during the pandemic, was a point of reference for the sector through the virtual fair Hub and through Maredamare Academy.