"Messe Frankfurt France organized Texworld Paris from September 18 to 21, 2017. The show focused on materials, components and trimmings for the fashion and accessories industry recorded a 13.9 per cent increase in visitors compared to last year. After two years of lacklustre performance, buyers were in need of renewal and a change in fashion codes. And as Michael Scherpe, President, Messe Frankfurt France said, “We found the September 2017 show to be extremely busy. From the very first day of the show, there was a wind of change blowing through the shows."
Messe Frankfurt France organized Texworld Paris from September 18 to 21, 2017. The show focused on materials, components and trimmings for the fashion and accessories industry recorded a 13.9 per cent increase in visitors compared to last year. After two years of lacklustre performance, buyers were in need of renewal and a change in fashion codes. And as Michael Scherpe, President, Messe Frankfurt France said, “We found the September 2017 show to be extremely busy. From the very first day of the show, there was a wind of change blowing through the shows. Very determined visitors descended on the General Forum for trends with its artistic backdrop, which provided an excellent showcase for the colours of the individual shows and above all the choice and original characteristics of the weavers. Exhibitors welcomed the attendance by representatives from some very high-end segments, even from the European luxury sector. The same goes for the return by Americans (+19,38 per cent for the US) and contacts who were more than satisfied as they rediscovered the show.”
Strong county participation
European brands remain keen on the solutions offered by the firms exhibiting at Apparel Sourcing, Avantex, Shawls & Scarves – The Accessories Showcase, Texworld Et Texworld Denim Paris (+15 per cent) and the top five countries reflect this trend: France, UK, Spain, Italy and Turkey. Germany grabbed the next spot, up by 18.7 per cent, and Belgium up by +4.8 per cent. At 83 per cent (+3 per cent) internationally, the shows at Paris Le Bourget clearly demonstrate their predominant position in global business for textiles, clothing and accessories. As Paris remains worthwhile as ever, participants have realised that they are called on to adapt to meet the demands of ‘Western’ fashion and refine their collections, their marketing strategy and the service they offer in order to increase business and become creative. The categories at the show fulfilled their purpose and the segments for embroideries, lace and elaborate knits, which attracted a good number of exhibitors, really drew the crowds.
China (with the largest contingent of weavers at the show) was one of the main attractions, as confirmed by Zhang Tao, secretary general, Ccipt Tex. The improvement in business models of domestic firms, as advocated by the Chinese government, aims to continue working towards genuine fashion products, to develop technical innovation and to emphasise sustainable development. Upscaling, was also noticed in the wide variety of products from Turkish weavers, Indian range of cotton and embroidery, South Korean prints, the comprehensive offer, even technical, from Indonesian exhibitors all drew visitors’ interest.
For businesses, Texworld Paris remains a major trade fair for the industry. September edition provided them with an opportunity to meet loyal customers face-to-face, while forging new deals. It was an unique occasion to explore the markets of the North and South American continents, as the Czech shirting specialist La Linea remarked. Business Beyond Borders, a partnership that fosters business contacts between players in the textile and clothing industry and small manufacturing firms, set up by Eurochambres, met with resounding success. They held over 200 meetings in their dedicated space involving 258 companies from 42 countries.
With almost 80 exhibitors for materials and clothing production, Texworld Denim lived up to its promise as a meeting place for businesses that is entirely dedicated to denim. Finding fabrics and manufacturers in one area made it easier for prime contractors to make contact and then conclude projects successfully from start to finish, and for exhibitors to network with each other. The Texworld Denim area is bound to expand with a marketing policy and its own trade show strategy.
Three conferences and round table discussions took place at Texworld Paris: the sector for future clothing; Ex-aequo, the trends for autumn/winter 18/19; new technologies and new skillsets. The Outlook for denim in the 21st and 22nd centuries was also organised at Texworld Denim. Texworld Paris also organised fashion shows in the Catwalk area by Esmod Paris, the designers Fiona Fondadouze and Santiago Lomelli, the prize-winners from the Dinan International Festival for Young Fashion Designers, and Eymeric François’ iconic collection for 17/18. The next Texworld and Texworld Denim will be held from February 11 – 14, 2018. Be there to be a part of a bigger & better trade show.